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Brent Ho-Young

Sunday, March 07, 2010

VeriFone Brings Out The Big Guns In Its War With Square: Apple Stores

It’s no secret that VeriFone hopes to eliminate mobile startup Square before it even officially launches. Not only did they unveil their PAYware Mobile credit card-reading devicejust a week after Square made headlines with its unveiling, but they almost immediately started a major advertising push in places such as New York City cabs. And now they have perhaps their strongest weapon yet in the fight: placement in Apple stores.

Starting this month, Apple retails stores around the country will begin selling the PAYware Mobile reader (which is required for the accompanying app to work). It will also be sold through Apple’s online store. VeriFone CEO Doug Bergeron disclosed this information during VeriFone’s conference call yesterday afternoon.

 
 
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